Loved by 50.000+

Gigi
Gigi
Verified purchase

"I am obsessed with make-up, have used more than 100 brands and I can really say smooche lip-stain is unmatched. It gives that natural, juicy tint without drying out your lips or fading weird. They seriously set a new bar with this one. loveee it. 10/10 must-have in every makeup bag."

Valerie
Valerie
Verified purchase

"Best product ever invented. The longer you leave it on, the more intense the colour. Does last all day. I used it on Melbourne Cup day to attend a lunch event and was very impressed with the staying power and I received lots of compliments as I used the extreme plumper over the top of it. Thanks Smooche."

Danique
Danique
Verified purchase

"I put this on for the first time right before we ordered pizza and assumed it would rub off when I was eating, but IT DID NOT! It lasted HOURS and even stayed on throughout eating pizza. You should try it out too!"

Fenna
Fenna
Verified purchase

"As someone who NEVER liked wearing lipstick of any kind, it has really been a struggle for me. I have been trying to do just some lip liner with chapstick and that looks good at first, but after an hour or so, the liner just looks dry and the chapstick has to be reapplied and I end up just wiping it all off. I tried this peel off lip stain and it just saved my life!"

The viral

The viral Peel-off Lip Stain

The Smooche Stick & Stain is going viral because of the incredible before and after videos all over social media. People can't get enough of the Smooche Lip Stain, and it's easy to see why!

Smudge-proof

Smudge-proof

Lasts 12 hours

Lasts 12 hours

A formula that

A formula that stays put

After years of research we found the perfect formula. It is smudge-resistant, waterproof, and the colors are so beautiful and natural. All made with safe ingredients, our Lip Stain is vegan, sulfate free, paraben free, and cruelty free.

100% safe

100% safe

Vegan

Vegan

How it works

1. Apply it to your lips

1. Apply it to your lips

On your full lips or the lip line

2. Wait for 15-20 mins

2. Wait for 15-20 mins

Let smooche do its magic and peel or gently rub it off.

3. See the magic

3. See the magic

See the beautiful stained color.

98%
Said the color lasts all day without fading
Based on a four-week independent customer panel
97%
Found the application easy and mess-free
Based on a four-week independent customer panel
95%
Reported that their lips did not dry out
Based on a four-week independent customer panel
98%
Said the color lasts all day without fading
Based on a four-week independent customer panel
97%
Found the application easy and mess-free
Based on a four-week independent customer panel
95%
Reported that their lips did not dry out
Based on a four-week independent customer panel

Why smooche?

URForm Others Lip stick
Deep color
Smudge-resistant
Waterproof
Lasts 12 hours
Vegan

Frequently Asked Questions

The smooche difference

Visible results in seconds
Visible results in seconds

Peel off to reveal deep, long-lasting color instantly

Trusted by 100,000+ women
Trusted by 100,000+ women

Join thousands who switched from smudgy lipsticks for good

Clean & cruelty free
Clean & cruelty free

Vegan formula with skin-nourishing ingredients